Don't believe them when they say they are in it for a loss. Listen to the way they speak, these are marketing people exploiting a boom in popularity of something that has always existed with a core following, they have not created anything new, they have just capitalised on it and used social media to exploit it. Show the real shed builders, like the Burt Monroes, people building bikes to ride on adventures or race, not the peacocks who have already disappeared from the motorcycle stage since this film was made. Custom motorcycles owe these people nothing, these people owe custom motorcycles everything. Motorcycles are about riding.

Nice film, gives you a glimpse of custom bikes, but a bit boring, too much talking, especially for money. And there loses many points. For some seconds talks also about women riders, nth much more.

Oh and for some minutes we watch some spanish riding harley's in desert! Like a promotion..

Surely this film doesnt talk about the riders (as the promotion tells) but the custom bikes industry.

Wow this is bad. Just hours of dull talking heads, nobody saying anything interesting or insightful and cringe levels of cliches endlessly regurgitated. Just a load of middle aged bearded dudes / tatoo'ed ladies smelling each other's guff. Also white as hell Jesus CHRIST. What a wasted opportunity.