Matt Lucas celebrates 50 years of Mr Men with this fluff piece, a lightweight frothy documentary on the Mr Men characters.

Surprisingly even though creator Roger Hargreaves died in 1988. There was no archive footage of him. Given that he had been involved in the advertising industry I thought there would had been interviews with him.

Hargreaves was represented by old photos. His son Adam took over after his father's death and took the firm to another level until it was sold off in 2003 to a Japanese firm.

The books were created and self published by Hargreaves after other publishers turned him down. 'Little books for little hands.'

I first encountered the Mr Men characters when the BBC broadcast the cartoons.

I would later bought the Mr Men books for my own children to read as well as som merchandise.

There was nothing much in depth here. Lucas dresses as a Mr Men character, talks to a superfan, a few collaborators of Roger Hargreaves were interviewed. Hargreaves was all about branding and branching the characters out to different products.

Ironically I recall just before his death, Hargreaves gave a quote to a newspaper as to how irate he was that some company planned to make a range of unlicensed and rude Mr Men items for a more mature audience.

It ended with two new characters being introduced.

It was very much was a promotional piece and the only criticism being that the likes of Little Miss Bossy adhered to gender stereotypes.