Kids movies continue to swarm into the theaters, and Hollywood's trailer editors have been hard at work baiting us in. With Disney owning the box office this summer, Illumination Entertainment (the creators of Despicable Me) are taking a shot at the box office run. This weekend we got The Secret Life Of Pets, a movie that has been highly anticipated since it's trailer debut from so long ago. It was indeed a very entertaining trailer, but we all know how trailers can be deceptive now don't we? So I have headed into the trenches again to report on the latest film to hit the silver screen.

The GOOD • Cute/Kid Friendly • Funny • Good animation

When you watch, or for many rewatch, the trailers you most likely saw the characters as cute, cuddly animals doing hilarious things. Good news! The trailer is accurate this time and provides the cute factor you expected (including the very scenes you saw in the trailer). All of the characters are adorable, the main ones being bouncy, fluffy, high-spirited animals that will make you want to say Awwwwww. Our design team found a way to maximize all the cute features of an animal and sell it to the families that will lead to merchandising. Even animals you wouldn't think cute (like snakes, gators, and lizards) get the cuddly personifications. Hopefully you have gathered from this, that the design is kid friendly and will have your little ones enamored.

But cute is only the hook, what keeps the interest going in this film? The answer is the comedy of course. The stunts the animals pull are entertaining and the dialogue itself had me chuckling at many of the media references. Voice acting only helps sell the comedy more, especially Kevin Hart and all his high pitched screaming. Your kids though will be the ones to enjoy the comedy the most though, as it is slapstick, simplistic antics with digital pets. Running into walls, making funny faces, or going to the bathroom on the floor are just some of the things you will see that had toddlers chuckling in their seats.

And a small bonus, that really shouldn't be a surprise, is that the animation is good. Illumination Entertainment certainly has their anatomy and physiology down being able to superimpose human qualities while still maintaining there animal qualities. Glad to know that our animation studios are still able to produce great works. If only they could have put that effort into the next few qualities.

THE BAD • The Story • Lack of Uniqueness • Trailers showed you a lot of the movie

With the comedy and animation being the obvious focus, you have to wonder how the story fared in this movie. Unfortunately…it didn't fare that well. Oh it's not that bad at all, but the problem is that it lacks anything memorable or emotionally driving for me. The writers crammed a lot of plots into a short 90 minutes run time, and the resulting production was a very rushed, shallow tale with little development. A split focus resulted in little emotional build-up, and there was no intriguing qualities to keep my attention on any of the cast. And the goal they were trying to achieve was very limited and didn't really set any time limit or urgency to the tale.

To add more fuel to that fire, The Secret Life of Pets wasn't really that unique of a movie. We've had talking pet movies before, where anthropomorphic animals traverse a city or town that often involves a very extreme villain (think Oliver and Company or Homeward Bound). Those tales stick home because they had edge, depth, and moments that stick out in your mind. Not the case with this movie, as again there was no drive to make our pets grow, develop, or even go through much struggle at all. It doesn't have any twists to mix things up either, and therefore leaves little to spoilt. In addition, much of the movie, including a lot of the funny parts, is revealed in the three trailers out and therefore you can save yourself some major bucks by just rewatching all of the trailers. Yeah, I know that is definitely a disappointing factor.

The Verdict

The Secret Life Of Pets is exactly what the trailer promises, fun, entertaining, and wildly adorable. Younger audience members, as well as those very young at heart, are the target group for this movie hands down. It has the laugh factor certainly, and the cast of characters are a motley crew that I certainly enjoyed. However, the story is very simplistic, the lack of emotional suspense, and that much of the movie is told in the trailers make this movie not the most memorable of the summer. I can't say it is worth a trip to the theater in comparison to some of the other kid movies, but it makes for a good family outing.

My scores are:

Animation/Comedy/Family: 7.5-8.0 Movie Overall: 7.0

Not a great film, but a very enjoyable one.

Starting with 'The Secret Life of Pets', while much of the story is charming, beautifully paced without feeling rushed and entertaining, it does run out of steam in the final third where it does drag a bit and feels overstretched.

While the lead characters are likable and interesting, there are too many characters, which are not as fleshed out and some of them not in the film enough to make impact, and the film feels over-populated as a result.

And while a vast majority of the film is incredibly entertaining, not all the jokes work in the final third, being not as well-timed and being a bit too obvious and childish.

However, 'The Secret Life of Pets' is beautifully and vibrantly animated, love the rich colours, meticulously rich backgrounds and the well-modelled character designs. The music score is whimsical and lively.

'The Secret Life of Pets' is also very wittily and often hilariously scripted, some of the best lines coming from Snowball, and there are some neat references to 'Grease', 'Saturday Night Fever' and 'Some Like it Hot.' As said, much of the story is charming with enough of the entertainment factor.

Lastly the voice acting is pretty terrific, Kevin Hart, Albert Brooks and Steve Coogan coming off best.

Overall, there is much to enjoy in 'The Secret Life of Pets', though it is more a good film than a great one. 7/10 Bethany Cox

"The Secret Life of Pets" is a very successful film from Universal, the same folks who brought us the "Despicable Me" franchise. While I am thrilled that the studio decided to do something other than yet another sequel, "The Secret Life of Pets" is a highly uneven movie.

The story starts off terrifically well. The opening sequence is simply breaktaking--with some of the best CGI you'll ever see. I was very impressed with this...as well as watching all the various pets acting like pets. However, the film simply did not maintain this momentum. Once the two dogs, Max and Duke, got lost...so did the story. The notion of human-hating animals living in the sewers and stealing dog pound trucks is pretty lame....and unappealing...especially when they talk about murdering people. Instead of being cute like the film had been, it tries to get edgy and it misfires and is not really appropriate for young kids. This will sound weird, but the film was much better when it had little in the way of plot. That's one of the reasons I loved "Minions"-- because it was less wedding to plot and more to fun and silliness. Overall, an uneven film that becomes somewhat tiresome after a while. It starts off amazingly...then quickly loses momentum