How To Lose A Guy In 10 Days is both the film title and what Kate Hudson has pledged to do as research for an article for a women's magazine she works for. Not that she wants to write this tripe, but it's what is expected of her at the magazine she works for. Their readers don't want serious political stuff like what she wants to do.

She picks as the object of her love 'em and lose 'em experiment, one Matthew McConaughey who is an advertising writer and quite the player. And wouldn't you know it, he's got a bet on with his alpha male pals that he can keep a woman on a string for 10 days.

But as films like these inevitably go, the two actually fall for each other, unexpected consequences for the leads, but hardly for the movie-going public.

McConaughey and Hudson register well as the leads and their scenes do have some tenderness and some bite when it's appropriate. But when she's on the screen, Kate's boss Bebe Neuwirth steals the film. If you thought Meryl Streep was a tough woman to work for in The Devil Wears Prada, check Neuwirth out here.

Best scenes in the film for the leads are Hudson and McConaughey at a Knicks game and later at his apartment where he's prepared a sumptuous meal. She does some really great stuff to turn him off.

How To Lose A Guy In 10 Days is a pleasant romantic comedy, nothing terribly special about it, but fans of the leads won't be disappointed.

Andie Anderson (Kate Hudson) writes fluff for Composure magazine and longs for more substantive articles. She has a work friend Jeannie (Annie Parisse). Her other flustered friend Michelle Rueben (Kathryn Hahn) is the inspiration for a new article for her boss Lana Jong (Bebe Neuwirth) 'How to Lose a Guy in 10 Days'. Benjamin Barry (Matthew McConaughey) is an advertising executive competing with co-workers Judy Spears (Michael Michele) and Judy Green (Shalom Harlow) for the right to pitch the biggest diamond merchant. Spears and Green know about the article. They come up with a contest to have Benjamin seduce Andie in 10 days for the right from their boss Phillip Warren (Robert Klein) to do the pitch.

The problem for this rom-com is that both parties are faking it. It makes it hard to decipher any real chemistry in the relationship. It's not until Andie meets the family does the romance starts. It's a very late start. They are good at their jobs and pull it off. However there is a real need for both of them to sacrifice something to push the romance over the top. The comedy part has some good points. The problem there is that it feels very one directional. It's all about Andie annoying Ben. It would be better if Ben actually had a deeper game. He's very superficial. He needs the girl but it seems like he's just not bringing the whole playbook. He needs to show that he's really trying rather than passively taking it from Andie. It's an attempt at something different than the traditional rom-com but it's not all together successful.

Andie Anderson (Kate Hudson) writes a column in a female magazine about shallow subjects. She indeed was a great student of journalism and wants to have a chance of writing serious matters about politics, environment and economics. Her editor promises her that if she writes a successful article about how to lose a guy in ten days, she would write about whatever she wants. Ben Barry (Matthew McConaughey) is an advertising executive who wants to get the account of a huge diamond company, but two other colleagues (and beautiful) women are disputing this account with him. He offers a bet to his chief and two colleagues competitors: he would conquest any woman and after ten days, she would fall in love and go with him to the initial campaign party for the client. The two girls had been introduced to Andie a few moments ago and knew about her article, so they suggest Andie to Ben. Ben accepts and dates with Andie. From this moment on, there are many funny situations with them. Andie does anything possible and impossible to imagine to make Ben give-up on her. And Ben supports all those evil and humiliates situations, because he needs the presence of Andie in the party with him. Obviously, the rest of the plot is very predictable, and Andie and Ben fall in love for each other. The screenplay of this movie is really funny and this movie is a good entertainment. My vote is seven.