Rita Hayworth is just stunning at times and, for me, the only reason to watch this silly film. Despite the overdone 1940s lipstick, Rita was one of the all-time glamor women of Hollywood. In fact, for a couple of years I can't imagine anyone that looked better, except maybe Elizabeth Taylor in her prime.

Anyway, the co-star of the show, Gene Kelly, does not play his normal likable, at least the kind of guy we all know him from in "Singin' In The Rain." Here, Kelly's "Danny McGuire" pouts much of the time. Phil Silvers, who I loved on TV at "Sgt. Bilko," is so stupid in here as "Genius" you will just cringe listening to his dumb jokes....and they are stupid.

The visuals are good with great Technicolor, which almost looks terrific. You get to see a lot of pretty women in here, too, not just Hayworth. Unfortunately, the story isn't all that much. It centers around Hayworth deciding about a career choice. Along the way, we get the normal shabby treatment of marriage and we get an insultingly-dumb ending. All in all, an unmemorable film, except as a showcase for Hayworth's beauty.

Cover Girl (1944)

The war is on, and this musical covered two fronts--escapist entertainment, and good old leggy girls for the guys in uniform (those who got to see it). Betty Grable may have been the unofficial pin up actress in wartime, but Rita Hayworth was one of the real hotties of the 1940s, and another G.I. staple, and she is the visible star of this very colorful musical.

The other star, secondary except in name, is Gene Kelly, who is actually a relief in his scenes, adding some stability to a sometimes frivolous and girly musical. Hayworth is great as a presence, too, for sure, and she does do her own dancing, but her singing voice is dubbed by another vocalist. Third in importance is Eve Arden (for me) playing her usual world-weary wit, in this case in the center of the cover girl search.

An interesting if minor trick to the plot early on is the way they create two plots in two time periods, the present (1944) and forty years earlier. So the musical numbers (and lavish costumes) vary from one period to the other, with Hayworth providing the link. Most of the time, thought, it's the early 1940s with the usual competing romances, and a striving for glory takes off. This was Hayworth's biggest success to date, and she was married to Orson Welles at the time. The movie was a hit, both with audiences and with critics. It even won an Oscar (for the music).

How does it compare to other musicals? Well, for one thing it has totally vivid color, I mean vivid, true three-strip Technicolor (the ultimate),and it helps. The dance numbers are on obvious sets, carefully and beautifully designed. Kelly was instrumental in making the dance numbers work, even dominating the director (Charles Vidor) on this score. You might even see hints of his later more famous musicals (a street scene has echoes of "Singing in the Rain" in set design, without the rain--a cop even ends the scene in both cases). The dancing is something of an evolution from the 1930s Astaire-Rogers dancing which was heavily tap and ballroom kinds of couple numbers. Here we see more choreographed integration with the plot and the scenes.

The story, as the title suggests, has a great theme. Rita's character, Rusty Parker (she has reddish hair, which is common in these Technicolor affairs) is trying to be a cover girl for a magazine contest. Of course, so is everyone else in the country. And they bring it to an amazing climax by presenting "covers" designed for all the major magazines, the real thing from Cosmopolitan to Look. The actual magazines around the country got on board with the movie while it was being made and had their own contests for their covers. One dance number features each of the winning covers, seen through a giant camera lens, and each of the winning girls--so the cover models got a small dose of Hollywood stardom, too. It's fun, and clever, and it sold the film big time.

There is an odd mistake in the movie--when the original Variety cover with Rusty Parker on it is pinned up by her dance friends and rivals, it shows a picture of her looking at the camera. When the camera pulls back for a wider view, it shows a different cover! Parker is looking to one side. Pretty ridiculous boo-boo.

I can't over emphasize how much the production values of the film support it. The color, the photography, the set design, and the editing are all really fabulous. There are two photographers listed, and one is Rudolph Mate who has a number of great Hollywood films to his name (as well as a true legend, the German/Danish "Vampyr" from 1932). Technicolor consultant Natalie Kalmus is in top form (she insisted on certain colors and color pairings that worked best with the film stock).

Kelly was loaned from MGM (to Columbia) for the movie, and he was given liberties in production, making his career jump two notches. The choreography is his, and MGM began to pay attention to him at this point. The great number where he plays against his ghost on the streets is inventive and fun. The production is high here, with true Technicolor, but it lacks the high standards of MGM (see "Singin' in the Rain" for some better echoes). There are lots Broadway based visuals, with sets and contrivances. It only goes so far, and it's so infected by the "cover girl" mentality it drives any normal person not to boredom but to disappointment. I know if I say it's sexist many people think I'm just not getting it, or I'm applying a 21st Century filter to a normal situation back then. But it's an objectifying movie with all the worst stereotyping clichés you can write into a script. And the fact remains that neither Kelly nor Hayworth are what you would call great actors. Likable (and pretty) but limited in their range. It's a musical, yes, and it gets around to real music eventually, and it's no less than Kern and Gershwin. The great song is a quiet number between them, Long Ago and Far Away. Some of the other songs are formula stuff, and you have to hang in there. In fact, you start to realize you are being patient a lot, waiting for the movie to rise up.

I know it has Gene Kelly in it. I know it has Rita Hayworth in it. I know Phil Silvers provides comic relief and Jerome Kern wrote the songs and Ira Gershwin wrote the lyrics, but I've tried several times to get my appreciative apparatus wrapped around this movie and can't do it.

Kern has provided a terrific, soaring tune, "Long Ago and Far Away," which doesn't involve a dance, and the others are without distinction. I mean, the guy composed like nobody else. For "Roberta" he wrote, among other tunes, "Dearly Beloved" and "I'm Old Fashioned", icons in the Great American Songbook. Except for "Long Ago and Far Away," there's nothing like that here.

Gene Kelly oozes an easy-going charm but his athletic dancing here still looks like it came out of vaudeville, his arms held out at an awkward angle. He would improve quantumly over the next few years. Rita Hayworth is gorgeous but is stuck in a corny part in a corny plot.

Corniness, in the sense of reflecting old-fashioned values, isn't bad per se. I don't think there's anything more juvenile than the story behind "On The Town." But the book means a lot. If the story behind the numbers isn't engaging, it's difficult for the numbers to succeed. Not "impossible" -- look at Fred and Ginger's best -- but difficult.

Unquestionably, one of the reasons for the evidently undying popularity of "Singin' In The Rain" is that it's funny as hell, quite aside from the numbers themselves -- which are also light-hearted and well integrated into the plot. "Singin' In The Rain" makes a viewer feel HAPPY in a way that this film simply doesn't. Who wants to see unhappy singers and dancers? I'll tell you who wants to watch unhappy musicals. Opera fans, that's who!

There's not a somber moment in "Singin' In The Rain", no serious conflict at all. The more somber a musical film gets, the less entertaining it is. "An American in Paris" was much more ambitious but memorable mostly for its expensive sets. Then there is the dismal "It's Always Fair Weather."

I'd like to recommend this because nobody is better at projecting a kind of flamboyant joy than Gene Kelly. That smile belongs in a toothpaste commercial. But, really, "Cover Girl" isn't much more than routine.