Scott Hayward (Elvis Presley) runs away from his oil tycoon father's plans. He wants to experience regular living rather than taking over the family business. He encounters water ski instructor Tom Wilson on his way to a job at a Miami hotel. Scott suggests switching places. At the hotel, guest Dianne Carter (Shelley Fabares) gets a lesson from Scott but it turns out that she's actually an expert skier. She's secretly poor and looking to hook rich arrogant playboy James J. Jamison III (Bill Bixby).

I have no problem with Dianne. I have a problem with Dianne ending with Elvis Presley. There should be another girl. She should a sweet girl who plays with the kids and treats everyone with kindness and be a gold-digger. Scott can overlook her until she wins him over in the third act. In the end, this is an Elvis movie. It is light to a fault. Elvis continues to float on his charisma but his acting range remains limited. I just don't want him ending up with Dianne.

Elvis Presley was a hugely influential performer with one of the most distinctive singing voices of anybody. He embarked on a film career consisting of 33 films from 1956 to 1969, films that did well at the box-office but mostly panned critically (especially his later films) and while he was a highly charismatic performer he was never considered a great actor.

'Clambake' has often been considered one of the King's worst, despite it being very strongly defended to the point of "I'm right and you're wrong" defensiveness by some here. To me, it is not his worst film, which one would expect from the film with the worst title of all, the likes of a few of his later efforts, 'Paradise Hawaiian Style', 'Double Trouble' and 'Harum Scarum' are worse. But of a notoriously inconsistent film career (that started off good, but became mostly mediocre at best after 'Viva Las Vegas') it also doesn't fare favourably. Not unwatchable but severely undercooked and dare one say it lazy.

There are things that salvage it from being a must-miss film, considering that there are many of the elements that made Elvis' later films so disappointing done pretty risibly, to a mediocre one. Most of the songs are below par, but "A House That Has Everything" and "The Girl I Never Loved" are nice and the best one "You Don't Know Me" could easily have been a bigger hit.

Also thought very little of most of the cast, but James Gregory and Bill Bixby enjoy themselves in roles that could have grated, yet they show that one can have fun without going overboard, something that other cast members could have learnt from. Shelley Fabares has little to do in an underwritten role, but does her best to inject some charm and heart, fair play to her as the role didn't deserve that degree of effort.

While most of 'Clambake' looks cheap, even for a later Elvis film, what little glimpses there are of scenery looks nice and one wishes there was more.

However, Elvis gives a very perfunctory performance as a character that plays too secondary to that of Will Hutchins. This is a bad thing, as not only does one not see that Elvis was a very capable actor when the material allowed it (like in his best films like 'King Creole', 'Flaming Star', 'Jailhouse Rock', 'Viva Las Vegas' and 'Loving You') but also Hutchins spends much of his performance mugging and it grates fast. The rest of the cast go through the motions, this includes Gary Merrill who is a halfway decent actor limited to looking annoyed.

Three songs aside, the rest of the songs are below par. Admittedly the title song is sort of catchy but also gets very repetitive with incredibly simplistic lyric writing. "Who Needs Money" suffers from Elvis and (apparently) Ray Walker dubbing Hutchins looking and sounding like they couldn't be bothered as well as not being a particularly good song at all. It's nothing though compared to the embarrassment that is "Confidence", which in every sense of the word reaches rock-bottom depths in the same way the likes of "Yoga is as Yoga Does" ('Easy Come Easy Go'),"Old MacDonald Had a Farm" ('Double Trouble'),"Smorgasbord" ('Spinout'),"Petunia the Gardener's Daughter" ('Frankie & Johnny'),"Hello Little Girl" ('Harum Scarum') and a vast majority of the soundtrack for 'Paradise Hawaiian Style' do.

Unfortunately, nice scenery is too far and between, with the rest of the production values being of such cheap and made in haste quality it is even for Elvis' later films one of his cheaper-looking films. The colour is garish to the verge of being excessively nauseating, the cinematography is full of in-your face close ups in the very unexciting climax and overuse and abuse of the widescreen process that sees CinemaScope at its cheapest and the back projection is also overused and abused and has rarely looked more phoney.

Scripting is groan-worthy, with very little structure or pace and delivered with very little enthusiasm, the dialogue itself makes even the strongest cheese in the world bland in comparison. The story is basically a very stale and pedestrian re-hash of 'The Prince and the Pauper', a formula tried and tested to death well before 'Clambake' and given next to no variation or momentum. Arthur Nadel's direction lacks steadiness and doesn't seem particularly experienced in film.

In conclusion, not a complete waste but severely undercooked, not even reaching half-baked overall which is a worrying sign, and lacklustre. 4/10 Bethany Cox

By 1967 with the Beatles leading the British invasion of new musical performers, the King of the Sixties was in decline at least in his film career.

You can tell with Clambake. The plot is essentially the same story as Blue Hawaii and not half as good. Once again he's the son of a rich man who wants to make it on his own. This time though he changes places with happy-go-lucky water skiing instructor Will Hutchins. They're both headed to the same Florida resort now with each other's identities.

Well of course being he's the King, he does find a girl who falls for him without knowing he's a millionaire. For the rest of it you'll have to buy or rent the film.

He does have some nice songs. Two songs Who Needs Money is the kind of stuff Bing Crosby used to do in a lot of his films, the upbeat philosophical number and the song Confidence is a ripoff of Frank Sinatra's High Hopes. But Elvis does well by both.

He also reprises a song he missed the first time around. You might remember that the original artist who sang the song, Jerry Vale, got to reprise it in Goodfellas. You Don't Know Me sold a whole lot of platters for Mr. Vale, but the big seller of that song was done by Ray Charles. Presley does very well by it, a pity it did not become a big hit for him like it was for the other two.

As usual Elvis gets a nice supporting cast and a pretty leading lady in Shelley Fabares. In the cast we have Bill Bixby, Will Hutchins, Gary Merrill and James Gregory all of whom do a good job.

Still it's all been done before.